Launch of a redesigned bottle and development of a full CI Manual.
For this project we were asked to create a fully new CI Manual for the bottle relaunch of the Bourbon range of Jim Beam. Therefor we shot key visuals for each flavor including the new guidelines and highlighting the special design and taste features for each flavor. In total we shot around 20 motifs, each with its very own and unique treatments. It was a great project, which we were able to guide from beginning to end. You can now go see the result in all shops around the world, as the bottle launch just started in April 2016.
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