Create Awareness for breast cancer in a society where you don’t even talk about breasts.
How do you create awareness for breast cancer in a society where talking about breats is already a taboo? In this case we had to reach women directly and educate them on the importance of self-examination. During the breast cancer month we grabbed the womens attention with an unsual ambient piece: the One Breasted Mannequin. Placed in a lingerie store with supporting material like fitiing room stickers and tags on cloths. To raise further attention we also launched a webside with additional information and links for help and support.
ONE BREASTED MANNEQUIN
With this Out of home installation we won some very nice awards. Cannes Lion Shortlist Promo 2009 Cannes Lion Shortlist Media 2009 One Show Shortlist Outdoor 2009 Gold Dubai Lynx Media 2009 Silver Dubai Lynx Promo 2009 Bronze Dubai Lynx Outdoor 2009 Shortlist Dubai Lynx Integrated 2009 Grand Prix Mena Cristal Outdoor 2009 Gold Mena Cristal Outdoor 2009 Gold Mena Cristal Direct 2009 Gold Mena Cristal Promo 2009