The new TVCs from the L’TUR Last Minute Campagne 2016 „Nix wie weg-Moments“. It all started with a joke, that became a TVC. And even a second TVC was created. I really liked the fact, that we got a great story told with humour in a few seconds. And to round this up: Germans are know for their none existing humour … this proves you wrong!
In the second stage the campaign was rolled out in POS, print and online extensions using the reasons, that prevent you from going on holidays irrelevant.